Facebook Ads
Local reach, offer testing and remarketing to people nearby.
Right for you if search demand is capped and you need to create the job before someone goes looking.
- Who it is for
- Anyone whose best customers live within a drive
- Where to start
- About $1,500 a month plus creative
- First leads
- Two to four weeks while creative finds a winner
The scroll test
You have about a second and a half.
Nobody on Facebook was looking for a contractor. The creative has to earn the stop, then the offer has to earn the tap.
Customer testimonial
“They re-did our driveway in two days.”
0:42 · Real customer, phone camera
Founder promo
“Hi, I’m Mike. I answer every call myself.”
0:28 · Face to the business
Before / after
Cracked concrete → finished paver patio
Carousel · 6 frames
What we make
Creative is the whole job here.
The targeting is decided by what stops the scroll, so that is where the work goes.
Customer testimonials, filmed on a phone
The owner on camera explaining how you price a job
Before and after, the work speaking for itself
One clear offer, no clever wordplay
Who sees it
Your neighbours, then the people who already looked.
- Lookalikes built from your best customers
- Your service area, drawn properly
- Anyone who visited the site or watched a video
- Your own customer list, uploaded and matched
What you get
What we actually do for you.
- Audiences built from your best past customers
- Four to six creative angles, then we rebuild around the winner
- Leads routed to a page that books, not a spam form
- Retargeting everyone who looked and left
Questions
The things people ask us first.
Demand created ahead of the search, at a lower cost per lead.
Tell us where you are stuck. We will tell you whether this channel is the answer, and what it would take.
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